I just read the YouTube press release about the “Universal Music Group and YouTube Forge Strategic Partnership” and I wanted to make a little more sense of it and see how I can use this to my advantage and share that knowledge with you, my faithful blog readers, and make content for my YouTube fans. Thanks for reading this with me.
Innovative Video Distribution and Revenue Agreement to Enhance Entertainment Experience and Embrace User-Generated Content While Fairly Compensating Artists
UNIVERSAL CITY, CA and SAN BRUNO, Calif. – October 09, 2006
sounds… nice… fancy title.
YouTube, Inc., a consumer media company, which enables people (you) to watch and share original videos through a Web experience, and Universal Music Group (UMG), the world’s leading music company, today announced an agreement offering YouTube and its users access to thousands of videos on YouTube from UMG’s extensive roster of artists covering every genre of music.
EVERY GENRE OF MUSIC? Sounds impressive… but now onto the details…
In addition, under this agreement, UMG broadly embraces the power and creativity of user-generated content, allowing users to incorporate music from UMG’s recorded music catalog into the videos they create and upload onto YouTube. UMG and its artists will be compensated not just for UMG produced videos but also for the unique, user created content that incorporates UMG music.
Ok, so now we can use their songs and they get to put ads on our videos to get “compensated.” That seems fair enough, I guess.
YouTube and UMG have also agreed to a process to protect UMG copyrights using technology to filter out UMG content that is not authorized to appear on the YouTube service.
So who are they leaving out I wonder? Certainly not an artist from EVERY GENRE OF MUSIC.
“With this strategic alliance, UMG brings an incredible array of entertaining video content to the YouTube community to help its artists communicate directly with fans. By allowing the use of their content in user-generated videos, UMG is embracing the creative spirit of our users and music lovers around the world while protecting the rights of their artists,“ said Chad Hurley, CEO and Co-Founder of YouTube.
Strategic alliance? Maybe the people who made this deal should be helping us on the war front. Anyway… how is UMG bringing an “incredible array” of anything if they are just letting people do the work for them? They finally realized that they can’t stop a million music fans from uploading concerts or stop prepubescent girls from making ungodly amounts of fan-videos with obnoxious pop songs. I love how they spin this decision as an “embrace” of our “creative spirit” it all still boils down to one thing, all creative people in this world are controlled (at least to some degree) by non-creative people.
“As a new distribution channel for media companies, YouTube is committed to balancing the needs of the fan community with those of copyright holders to continue to provide the best video entertainment service on the Internet – one that promotes individuality, respect and originality.”
Really ramming that American ideal of freedom down our throats, eh? Individuality and originality are synonyms if not the same fucking word. Plus those three words apply to only a small amount of the content on YouTube, most of it is still young boys kicking each other in the balls.
“Universal is committed to finding innovative ways to distribute our artists’ works and today’s agreement with YouTube furthers that strategy by helping transform this new user-generated content culture into a mutually beneficial business opportunity,” said Doug Morris, Chairman and CEO, Universal Music Group, “We pride ourselves in empowering new business models that create new revenue streams for content creators. You Tube is providing a new and exciting opportunity for music lovers around the world to interact with our content, while at the same time recognizing the intrinsic value of the content that is so important to the user experience.”
HOLY SHIT, WE ARE FUCKBUDDIES WITH UNIVERSAL??? That means we have also slept with everyone Universal has slept with…
UMG’s strength and legacy of music flows from a diverse family of record labels which include: Interscope Geffen A&M, Geffen Records, Island Def Jam Music Group, Machete Music, Mercury Records, Polydor Records, Universal Motown Records Group, Universal Music Classics Group (which includes Decca, Deutsche Grammophon, Philips and ECM), Universal Music Latino, Universal Music Group Nashville (which includes Lost Highway, MCA Nashville and Mercury Nashville), and Verve Music Group……
So, after all is said and done? I remain hopeful that good videos will be made and posted on YouTube. I use the site for most of my entertainment needs and have been an active user since 2006, my channel has over 100 videos and 70 subscribers. I will not abandon YouTube just because it is (seemingly) full of idiots or because it is now controlled by Google and big record companies. I still ultimately believe in its initial premise: “Broadcast Yourself.” As users and consumers, we have increasingly become obsessed with products, be they material or musical, they have fused into our world, blending and becoming our realities, personalities. Copyrighted content has a place in user-generated content because marketing belongs to the consumers who are manipulated and sold things by it.
Final verdict: If we are subjected to it, we must find a way to make sense of and integrate it (however horrifyingly) into our narcissistic, voyeuristic lifestyles. So onward fellow YouTubers, make your lip-sync gems, self-indulgent rants, and yes, even a video telling us how much you bought at the mall today. I prefer to stick to my own creative interpretation of reality, if you are interested in anything I have to say please visit my various blogs and especially my YouTube page. God Bless America.
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, DreamWorks Nashville, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile. Universal Music Group is a unit of Vivendi, a global media and communications company.
Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on http://www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.
All information was found on http://www.YouTube.com. Blastedgoat is only responsible for her own opinions and did not have any part in the Press Release or Agreement mentioned above. She claims responsibility only for content generated by herself, all other content having been used for educational purposes as entitled to her as a long-standing member of the YouTube community.